Here is a very informative and a very nice article to read whether interactive touch screens and its content fit your brand.
A snippet: “Not all touchscreen developers are equal. Some developers – usually ones that specialise more in the hardware side of things – offer templates that can be adapted to suit your needs, but won’t necessarily be bespoke to your brand, or give the level of interactivity you require.
We would recommend staying away from templated experiences as they can be clunky and less intuitive to use – plus, they won’t necessarily stand out as being particularly unique, or delivering the best experience or representation of your brand.
Instead, look at interactive agencies – or touchscreen specialists – who understand branding. Check out their previous work; do they seem to understand branding in their examples? Are their touchscreen experiences well-designed with strong branding?
Ask them if they’re prepared to work with your brand agency or internal team to ensure a consistent brand language. A good agency or specialist should be adept and comfortable with either option.
However, it’s wise to remember that touchscreens have their own design rules, so you must be able to trust the touchscreen agency to work with your brand. You need to be flexible enough to allow them to adapt brand language to work within an interactive touchscreen.”