Here are some pix and a video of the New Era Soho store launch party from last week.
All photographs (except top one) courtesy of New Era Europe.
Last weekend (15th & 16th Sept.) the NBA held its NBA3X event at Westfield London.
Needless to say that the event was very well attended, the atrium was packed with punters enjoying many aspects of basketball and of course the Social Media Wall which was also used at NBA House the month before. Some pictures:
We worked closely with top design agency Ignite to create an interactive social media wall for the National Basketball Association (NBA) House. Alongside the hire of a 110″ 2×2 NEC 55″ panel videowall with 32 touchpoints.
The NBA house where the event was held over 10 days in Covent Garden attracting more than 53,000 fans and gathering millions of supporters online. It provided a unique brand experience for NBA, and Touchez Video Wall was a centre piece of the whole event concept. The association wanted to create a buzz to coincide with the London Olympic games and share the experience around the world with other fans using social media and interactive technology.
A case study of this event can be viewed HERE
Pic: courtesy of NBAHouse