ISE is the event for interactive screen technology in Europe. Our fifth visit this year to ISE 2016. This year for the first time stretching over 4 days, we choose to go for the first three. We did not want to walk our socks off, so we spread it out over another day and spend less hours each day at the Rai, a wise move that if we were to go again would probably be repeated. Our feet were ever so thankful! This year’s event proved to be a major improvement to content in conjunction with interactivity. Quite a few multitouch setups above all in conjunction with the collaborative work environment.
LG had opened their stand and by the looks of it enlarged as well. The stand resembled a tech school playground with the slickest gear on display. The set had flair with lots of creative uses for panel displays. The transparent LCD fridges and displays, the interactive bathroom mirror and dresser were all beautifully crafted and with an excellent finish. LG understands that displays are going to be everywhere and they like to show off a few potential uses, something they have been doing for a few years already and regular visitors do tend to compare the stands, and I find this years’ more engaging between crowd and kit and that is a real plus (although the fridges should have been filled with Korean beers…..).
Its stallions were two curved double sided OLED screens, absolutely perfect for retail, a real feature. Would love to see this with a gesture controlled application. Something with a kinect and tracking the people approaching and have content interact with them.
The robotic arms at Panasonic were most impressive.
4K has become almost a standard for many touch screens, no doubt content needs to be pushed further quality-wise but the next installment already lays ahead, and one wonders whether not to go with a 8K setup where possible as Sharp presented an amazing quality 8K screen and this cannot be far away for all the other (touch) screen manufacturers to create either.
Content wise some nice ideas on the retail front and real-estate, and as mentioned earlier the collaborative work environment. Various samples and systems on display.
The Surface Hub was present on a few stands as well but in all honesty I would have expected more of a presence than what I did get to see compared to Microsoft’s presence last year. I know I am having a whinge here but even though the integration the Surface Hub offers with existing Office applications you’d expect massive promo all over, but there were only a handful that demonstrated partial solutions.
Projection, some people claim it is dead, well it must be dead in their sector as to what is on display for effect and in EDU with interactive touch is mesmerising.
Retail had a few things to show but again either the proprietors of the stands lack the willpower or this is just not the event for it, education has a much better representation across the many firms exhibiting there in comparison. This facial recognition analytical software below was kind of interesting.
LED, even brighter and more detailed than the year before, some of it is of amazing quality. At some pathways the lighting was set so it resembled street scenes from Blade Runner. The Chinese are at the forefront of this and are incredibly good at it.
What ISE 2016 lacked a lot was integration and demonstration with live data of any sort. A cool social media wall for instance especially since Tweeting about the event has grown exceptionally.
A fine display fest and its best so far, which makes it hard not to go next year.